When my clients message me. Immediately I sent them questions they need to answer. From that questionnaire I found out what they like and what they don't like, how they want logo and package design to look. They said me they want neutral colors but also some color that represent organic. And what color for that is better than green. I decide what colors, mockup, fonts I think will be the best for them, I also send them sketch of logo. They were happy, they said me this olive green color is their favorite, and how I thought design should look like is pretty similar to what they imagined.