“Fix the words as you would repair the walls” ~ Torry Podmajersky

Ans: Lost!

Every place whether a website, an instructional manual, an airport, or a train station requires words. Without words directions are futile. Sure, you can create maps, but even maps require words.

The user here is the one that’s taken on a journey toward their destination.

From A to Z.

This user journey is known as the user experience.

UX is short for user experience.

Now, how well this user experience is designed depends on many factors such as UI (user interaction), colour patterns, design, typography, and information architecture, layout.

Remember, how when you download an app and it proves to be an absolute disappointment especially when the instructions are not in place, or the buttons are too buggy, there are way too many technical issues that you eventually uninstall from your phone.

All of these factors matter in UX design, interaction, and writing. Here’s where not just the ux writers but also the developers, engineers, and designers come together to work on the technical issues.

as math suggests: 1+1=2;

similarly: ux writing+ copy= ux copy writing.

seriously?

Let’s delve!

Firstly, A UX writer is also known as a content designer or a content strategist.

Secondly, when a user is led to decision-making with clarity and specific words considering the brand's respective emotions leading towards an action, that’s UX copywriting.

Here, UX writing specifically means “interaction” which is the crux of UX writing without which the copy would be incomplete.

But what about UX copy?

UX copy is a mixture of marketing microcopy plus all the technical elements/aspects of UX design.

For example, If you were shopping on Flipkart (an e-commerce website), you would read the product description, the reviews, the price, the discount, other related products, directions, where to sign up for the product, and many other references.

All of this contributes to UX writing.

But how do you craft a suitable word for the product/service depends on the UX copywriter.

Let’s consider that your friend’s birthday is coming up and you were planning to give her a birthday surprise cake.

How would you go about buying this cake?

You would first consider the choice of cake that resonates with your taste and emotions. This cake makes you nostalgic for many reasons, because of its dense, handmade flavour, the hospitality at the cake shop, the way they package the cake and add a special birthday note expressed by you, their cake shop’s ambiance, and their way of caring for you (service). This brand of cake might not be a world-famous one but it’s your most loved one.

Consider this as the entire journey of you buying a product and interpret it to how a website should be designed and how a UX copywriter and designers would come together to create this entire journey that would lead you to buy the product eventually.

These are exactly the points that a copywriter researches and then goes about creating their copy for the said brand. Here, many teams collaborate such as marketing, designers, and engineers to discuss their vision and intentions which further helps to create the copy even better.

Here are a few more fundamental factors of UX copy: