Toyota Dealer Direct is a platform for Toyota Franchise dealers to appraise and shop off-lease vehicles and manage their maturing lease portfolio.

I focused on designing a seamless and intuitive experience tailored to dealership users handling wholesale vehicle transactions. My goal was to simplify complex processes like bidding, listing, and inventory management by creating user-friendly interfaces and streamlined workflows.

This project allowed me to apply a deep understanding of user needs, combining functionality with a clean, professional aesthetic that aligns with Toyota's brand values. The result was a platform that boosts productivity and enhances user satisfaction in the wholesale vehicle marketplace.