Cooking Up Success: A Marketing Growth Project

As a marketer, I led a growth project for a cooking channel that aimed to increase its audience and engagement. The project involved analysing the channel's current audience, as well as researching and identifying potential target audiences.

To achieve the goals, I created a multifaceted marketing campaign that included social media ads, influencer partnerships, and email campaigns. I also focused on creating high-quality content that was both informative and entertaining, which helped to build the channel's reputation as a trusted source of cooking information.

Throughout the project, I constantly monitored our metrics and made adjustments to our strategy as needed. I also leveraged data analytics tools to gain insights into our audience's behaviour and preferences, which helped to refine the targeting and messaging.