Branding project for Indian clothing brand
Anushka shah
Like this project
Posted Feb 22, 2025
Crafted a modern yet culturally rooted brand identity, boosting engagement, trust, and sales for an Indian clothing brand.
Likes
0
Views
2
Timeline
Feb 3, 2025 - Feb 16, 2025
About the Brand
Chintamani Silk Sarees by Dara is a testament to the timeless artistry of local silk weavers. Our brand is dedicated to shining a spotlight on the age-old craft of silk weaving, as well as supporting and promoting the talented weavers of the community
The Challenge
To captivate the modern, sophisticated audience while preserving the cherished traditions of Chintamani silk craftsmanship – meeting the demands of contemporary consumers while honoring the profound legacy of silk weaving.
Why this brand name?
