Branding project for Indian clothing brand

Chintamani Silk Sarees by Dara is a testament to the timeless artistry of local silk weavers. Our brand is dedicated to shining a spotlight on the age-old craft of silk weaving, as well as supporting and promoting the talented weavers of the community

To captivate the modern, sophisticated audience while preserving the cherished traditions of Chintamani silk craftsmanship – meeting the demands of contemporary consumers while honoring the profound legacy of silk weaving.