Branding project for Indian clothing brand

Anushka shah

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Brand Designer

Graphic Designer

Adobe Illustrator

Fashion

About the Brand

Chintamani Silk Sarees by Dara is a testament to the timeless artistry of local silk weavers. Our brand is dedicated to shining a spotlight on the age-old craft of silk weaving, as well as supporting and promoting the talented weavers of the community

The Challenge

To captivate the modern, sophisticated audience while preserving the cherished traditions of Chintamani silk craftsmanship – meeting the demands of contemporary consumers while honoring the profound legacy of silk weaving.

Why this brand name?

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Posted Feb 22, 2025

Crafted a modern yet culturally rooted brand identity, boosting engagement, trust, and sales for an Indian clothing brand.

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Timeline

Feb 3, 2025 - Feb 16, 2025

Tags

Brand Designer

Graphic Designer

Adobe Illustrator

Fashion