Designing for your other self is quite peculiar. The other s...

Designing for your other self is quite peculiar. The other self is your other business. Suddenly, you have permission to take risks you’d never take for a client, pushing past practicality just to see where the design wants to go. There are two wolves inside: the designer wolf and the brewery manager wolf. And when it comes to labels, the designer wolf will always be served an all-you-can-eat 5A wagyu beef. Whether that’s a blessing or a curse is still up for debate, but one thing’s certain: it’s quite peculiar.