Brainattach

Andrew Sabatier

Brand Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
POSITIONING & CREATIVE SOLUTION
Rivalling traditional sports in audience size, and set to become bigger and evermore competitive, eSports are unstoppable. 
It’s now imperative for pro-gamers to be in tune with teammates and coaches. Each and every moment counts. Every move and every decision matters, and – now more than ever – it’s knowing a player’s ‘in-game state of mind’ that significantly increases the chance of winning.
Brainattach’s technology measures brain activity in realtime. It tracks and instantly visualises a player’s focus and emotional engagement. This is cutting-edge neuroscience and state of the art bio-technology that’s being applied to eSports. The brain-computer interface enables players to find, track and maintain that all-important but elusive ‘flow state’.
Visualised Stimulus Response Tracking is a burgeoning field with various neurocognitive applications. Brainattach is making this technology available in a low cost, high quality headband and superior algorithm. The very high level of precision offered by Brainattach’s device is striking. And, of course, knowing when to strike while playing a game such as Counter-Strike can be a matter of life or death, and the difference between winning or losing.
The new symbol is made up of the letters ‘B’ and ‘A’ in a 3D ‘strike sequence’, and embodies the idea of striking with precision. This also conveys instant realisation. Brainattach has set the benchmark in performance-enhancing eSports tech, capturing this in their brandline, ‘Biotactical Gameware’.
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