A client reached out to

A client reached out to me last week to design ads for his new book, “Before You Pay That Rent.”

He had already tried using AI to create the book cover and promotional design.

The result?

Zero clicks. Zero purchases.

So I went back to the drawing board.

Instead of just making another “beautiful” design, I researched the real struggles Nigerian tenants face, crazy rent increases, hidden charges, greedy agents, landlord wahala, and the painful mistakes people make before paying for a house.

Then I developed 4 different ad copy concepts designed to stop a Nigerian tenant mid-scroll and make them think:

“Wait… this is exactly what I’m going through.”

After that, I turned each concept into a visual ad.

Now I want your honest opinion:

Which of these 4 ads has the strongest potential to make you STOP, CLICK and actually BUY the book?

Don’t choose based on which design looks prettier.

Choose the one that makes you feel something.

👇 1, 2, 3 or 4? And tell me WHY.