Creation of content strategy, content creation, and photography.

The brand's main message is that home whitening is easy, simple, accessible, and fast without damaging the enamel. The products are made of environmentally friendly materials and with the addition of natural ingredients, which provides safety for dental health.

A color scheme, a font pair, a logo, a visual concept, highlights, and a concept for hundreds were developed.

Next mobile photography and editing were performed.

The basis was green and white colors that convey the naturalness of the components and whiteness, respectively.

The concept is dominated by mint and scythe, as the main components of goods. Additional materials such as leaves, wood, stone, and water are used to enhance the photo.