Overview 🔎

The German company "CL GmbH" specializes in the development of modern deodorants for men and women based on advanced cosmetic technologies. Products of the "CL" brand do not contain parabens or components of animal origin, they are suitable for vegans.

Problem & Solution 🤝

The task was to convey the brand's message through keywords: sports, lifestyle, eco, and freshness and create a some content.

Goals/Requirements: • Search for ideas • Find sporty models and locations • Organize and conduct a photo shoot & edit content

Process 🛣

I found 1 girl model and 2 guy models. There were 2 photo shoots. The first one we organized in a photo studio with a bathtub, which showed the "cleanliness" and the product in use. The second photo shoot was held in the street, where we conveyed the theme of sports.

Results 🎁

As a result, the photos were approved by the client and successfully used in the visual grid on the brand's Instagram profile.