Brand Identity Phaseful

Introducing Phaseful - Our Rebranded Meditation App for Women

Thrilled to share our rebranding journey for the meditation app, now known as Phaseful, designed to captivate and empower a female audience.

Brand Strategy: We began with a comprehensive workshop and tailored Phaseful's brand strategy to revolve around empowerment, community, and personal growth. Previously MinfulIVF was only about IVF we brought a new broad perspective to the business and brand. This new strategy creates a welcoming space for women to nurture their mindfulness journey. As a result of this strategy, we also proposed a name change to better reflect your vision and mission, ultimately positioning your business more effectively.

Naming: We transitioned from the name 'MindfulIVF,' which was relatively general and didn't effectively communicate well-being for women and only concentrated on IVF. We evolved it into 'Phaseful,' symbolizing progress and fulfillment in a woman's mindfulness journey while embracing the different phases of a woman's journey.

Logotype and Visual Identity: We developed a complete visual identity with a creative concept and profound meaning. This creative idea and visual language not only align with the strategy but also provide ample space for creating meaningful communication across various channels. Our new visual identity is feminine, nature-inspired visual identity exudes tranquility and wellness, providing a serene atmosphere for self-improvement.

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