Formento’s

Brand Identity and Packaging Design

Formento’s

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Inspired by East Coast, Italian-American restaurants from the 1950’s, Formento’s blends traditional ambience and all-out hospitality with new age culinary sophistication. Formento’s is prominently located on Chicago’s Randolph Street “Restaurant Row,” and tucked around the corner lies sister shop Nonna’s, selling made-to-order sandwiches, pizza slices, desserts and retail goods. 

        True story designed the complete brand identity, including a hand-drawn script logotype, signage, menus, stationery, website, and dozens of map illustrations for their massive wine list, as well as packaging for a retail line of Formento’s-labeled wines and sauces.