Role: Product Designer

Project duration: 2 months

Chauffey is a custom-built, all-in-one transportation management software designed for a U.S based limousine service company owner. The client, a growing player in the luxury transportation sector, sought to transition from third-party systems to an in-house solution. The project’s primary aim was to build an MVP to reduce operational costs, streamline business processes, and improve overall user experience for chauffeurs, passengers, and admin personnel. The project's journey was highly collaborative, with frequent feedback loops and iterative updates to ensure that the software met the client’s evolving needs.

The main challenges the client faced included:

High operational costs due to dependence on third-party software.

The need for better transparency and control over pricing information shared with chauffeurs.

The need for a more seamless and user-friendly interface for both drivers and administrators.

Complex booking and scheduling processes that caused inefficiencies.

Reduce Third-Party Dependence: Build an all-in-one solution to eliminate reliance on external platforms.

Enhance Pricing Privacy Control: Allow the admin to decide whether or not to show pricing information to chauffeurs, providing flexibility in how pricing details are managed.

Streamline Operations: Simplify booking and scheduling processes to reduce manual input and operational costs.

Improve User Experience: Create an intuitive interface for both the chauffeur and passenger apps, ensuring ease of navigation for all users.

We proposed an all-in-one transportation software with three key components: an admin portal, a driver app, and a passenger app (with a web version). The system includes two pricing flows designed to cater to different preferences, enhance user-friendliness, and reduce confusion:

Quote Flow: Pricing is not shown to the passenger initially. They must request a quote, which the admin reviews, sets a price for, and then sends to the passenger. The passenger can confirm or decline the booking based on the provided quote.

Booking Flow: Pricing is displayed directly to the passenger, allowing them to book immediately without additional steps.

Whichever flow the admin chooses during onboarding, the passenger app (and web version) is curated to match that flow, ensuring a consistent and seamless experience across the system.

This comprehensive solution includes: Admin Portal:For managing bookings, setting pricing flows, and controlling chauffeur operations.

Driver App:For chauffeurs to receive real-time booking information, route details, and schedule updates.

Passenger App (and Web Version):For high-net-worth individuals to book rides, request quotes, and manage trip details with ease.