Right Audience for Right Deals
Bojan Stojanovski
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Posted Aug 18, 2025
Helping client identify their ICP, booking 120 meetings.
About the client
A UK-based provider of professional training and apprenticeships with over 25 years of experience. The company specializes in customized programs designed to improve sales performance, leadership skills, and customer engagement. Their offerings include tailored training solutions and open courses aimed at supporting continuous development for individuals and corporate teams.
Industry: Professional Training & Coaching
Company size: 11–50 employees
Target audience: Large UK-based B2B organizations with in-house sales teams
The Challenge
Inefficient outbound strategy with limited data targeting
No internal capacity to handle high-volume prospecting
A need to identify companies most likely to benefit from their training services
The Solution
Launched a multi-approach B2B email campaign tailored to three key audiences:
Companies with unused apprenticeship levy funds
Growing businesses with active sales teams in need of leadership and performance training
Sales executives new in their roles, needing foundational support
Conducted in-depth research into England’s levy funding system
Filtered companies by growth and sales staff size (10+)
Used revenue-based filters to highlight levy-eligible businesses
Crafted messaging with strong USPs and success stories
The Results
📅 120 meetings booked
📈 4% average response rate
🧑💼 Connected with high-level decision-makers at 1,000+ employee firms
🤝 Deals signed with Rolls-Royce, Progressive Tech, and Heritage Manor