Mobile App for busy cat owners
Nicola Laura
Problem Statement
Cat owners often struggle to provide fresh cat grass to their cats regularly due to the time-consuming process of growing it themselves or the inconvenience of ordering it online each time. This can lead to gaps in availability, which can negatively impact their cats' well-being.
Impact
Busy pet owners may forget to reorder on time or struggle to find fresh cat grass nearby, causing stress for both the owner and their pet. The lack of a reliable, hassle-free solution makes it challenging for them to maintain a consistent health routine for their cats.
Goal
To solve this, Pullie aims to provide a seamless, subscription-based service that automates the process of delivering fresh cat grass to users' doorsteps. By personalizing the subscription, the app ensures that users receive the right type and amount of cat grass tailored to their cats' needs, making management easy and convenient.
Overview
Service Description
The app automates the process of buying and delivering fresh cat grass to busy pet owners. It removes the hassle of growing or remembering to reorder, offering a seamless subscription service that benefits both cats and their owners. With just one subscription you are good to go: fresh cat grass delivered to your door - for happy and healthy cats and cat owners alike.
Service Background
Nibbling on grass is a natural behavior for cats. It’s part of their daily routine and helps their digestion. However, finding and growing fresh cat grass can be inconvenient for pet owners. Pullie ensures that users have one less thing to worry about by providing an automated delivery service for cat grass.
User Problem
Pain Points
User-centric
Solution
User Journey
Pullie Mobile App UI
User Flow Chart
Main Features & Flows
User Authentication
Service Introduction, User Signup & Login
Onboarding
3-step questionnaire to recommend a tailored subscription based on users' specific needs
Explore & Shop Items
Item detail pages visually distinguish subscription items, like cat grass, from one-time purchase products.
Quick Setup: New Subscription
From the home feed, users can tap the (+) icon to access a bottom sheet, where they can specify quantity and delivery preferences (automated or one-time).
Quick Edit: Add Item to Subscription
Users can easily add items to existing subscriptions, if needed.
Cart: Multiple item subscriptions & shopping
Subscription cart and checkout
Shopping cart and checkout
Manage Subcriptions
Subscription page: empty vs. existing subscription
Manage/customize existing subscription
Manage Account
Profile page: manage/review account data
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Posted Nov 13, 2024
I designed a user-friendly delivery subscription app for cat owners by streamlining the shopping experience and automating orders for fresh cat grass.
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