Kate Somerville — Redesign
Mil Z
Visual Designer
UX Designer
UI Designer
Adobe Photoshop
Figma
Sketch
Kate Somerville Skincare
Unilever
Kate Somerville User Experience
Brand Background
Kate Somerville, a Unilever e Commerce brand claims clinical skin care, unparalleled service and proven results and its unique product kit offerings.
Objectives
Increase Sales Conversion Rate
Enhance User Engagement
Reduce Cart Abandonment Rate
Improve Mobile Usability — Ensure a seamless experience across all devices.
Research and Analysis
User Interviews and Surveys:
Analytics Review:
Competitor Analysis:
Key Findings
Complex Navigation:
Slow Load Times:
Checkout Process:
Visual Design:
Solutions Implemented
Redesign Navigation and Search:
Responsive Design:
Streamline Checkout Process:
Enhanced Visual Design:
Kate Somerville User Experience
Implementation Process
Prototyping and Testing:
Development and Deployment:
Post-Launch Monitoring:
Results
Increased Sales Conversion Rate:
Enhanced User Engagement:
Reduced Cart Abandonment Rate:
Improved Mobile Usability:
Conclusion
The redesign of Kate Somerville's website by focusing on UX and UI principles led to significant improvements in user satisfaction, engagement, and overall sales. This case study demonstrates the importance of user-centred design and continuous optimisation in achieving e-commerce success.
Online presence
