Kate Somerville, a Unilever e Commerce brand claims clinical skin care, unparalleled service and proven results and its unique product kit offerings.

Increase Sales Conversion Rate

Enhance User Engagement

Reduce Cart Abandonment Rate

Improve Mobile Usability — Ensure a seamless experience across all devices.

User Interviews and Surveys:

Analytics Review:

Competitor Analysis:

Complex Navigation:

Slow Load Times:

Checkout Process:

Visual Design:

Redesign Navigation and Search:

Responsive Design:

Streamline Checkout Process:

Enhanced Visual Design:

Prototyping and Testing:

Development and Deployment:

Post-Launch Monitoring:

Increased Sales Conversion Rate:

Enhanced User Engagement:

Reduced Cart Abandonment Rate:

Improved Mobile Usability:

The redesign of Kate Somerville's website by focusing on UX and UI principles led to significant improvements in user satisfaction, engagement, and overall sales. This case study demonstrates the importance of user-centred design and continuous optimisation in achieving e-commerce success.