A new approach to the personalisation journey and a stunning visual direction (macro photography) across the experience to see impactful product details.

This Unilever eCommerce brand claims on clinical skin care, unparalleled service and proven results and its unique product kit offerings.

Aligned with brand team to develop new flows, strategy, intuitive navigation, clear product info, and easy checkout process: a complete eCommerce experience

Created a set of bespoke iconography for Skinsei to be used in the entire experience and diagnostics.

Developed a new identity for an Indian startup venturing into food and beverages space. Simplicity and playful geometry have channelled the characteristics into

Collaborated with brand team to design an eCommerce user-centred experience, featuring intuitive navigation, clear product info, and easy checkout process.

Designed and prototyped a new user interface for a fitness tracker app that prioritizes ease-of-use and accessibility while retaining all essential features.