Fattruck Presentation Design

FATTRUCK x RUF Diamond is an animated product presentation for an amphibious, all-terrain utility vehicle built for the toughest job sites. I designed the deck to introduce the vehicle, explain its capabilities, and make a compelling case to operators and buyers across utility, industrial, and emergency-response sectors. Delivered as an animated presentation in PPTX, PPSX, and PDF.

Heavy equipment routinely gets stuck on wet, frozen, or rough terrain, and reaching remote locations often means expensive solutions like helicopters. The presentation needed to make these real-world pain points obvious, then position the Fat Truck as the practical, cost-effective answer without drowning the audience in specifications.

I built a benefit-led narrative: a bold product introduction, a clear feature breakdown, a dedicated challenges section, parts and durability, an operator safety course, configurable models with rear ROPS, an amphibious trailer, and a new hydraulic capstan option. Product photography, callouts, and animation kept each slide focused and easy to scan.

The finished deck gave the Fat Truck team a polished, sales-ready asset that communicates rugged capability with clarity and confidence - turning a technical, hard-to-explain product into a story prospects can quickly understand and act on.