Informed App | Pitch Deck Presentation

Informed is a financial-literacy and accounting app that helps entrepreneurs and small-business owners make smarter financial decisions. I designed this animated pitch deck to explain the problem, present the product, and build trust with investors and users - delivered in PPTX, PPSX, and PDF.

Many business owners struggle with financial literacy - mismanaging data, overestimating profitability, ignoring risk, and relying entirely on accountants. The deck needed to make these costly habits relatable, back them with credible research, and position Informed as the simpler, smarter alternative.

I structured the story from problem to proof: the core problems, the in-app WAP system and product timeline, a research-backed fact sheet, the brand promise to simplify accounting and amplify results, the proprietary 3Cs framework (Concepts, Context, Choice), a comparison with traditional solutions, and expert credibility from the coach. Iconography, stats, and a warm dark-and-amber theme kept it engaging and trustworthy.

The finished deck gives Informed a clear, credible, and memorable pitch that turns a dry subject - financial literacy - into a compelling product story, ready for investor meetings and user-facing presentations alike.