Developed and implemented public relations media agency partnership, vendor management, and platform partnership strategy for wellness space brand in two months, resulting in time saving of 24 hours per month and playbook for managing agency relationships for new product initiatives and new areas of opportunity.

Established and maintained strict supplement regulatory and medical affairs content and social media platform requirements for all celebrity, influencer, and ambassador marketing partners.

Created, tested, and optimized template mass communication processes on affiliate platform Shareasale and innovative scorecard for DTC affiliate relationships and program frameworks to improve performance, drive awareness, improve content quality, and scale full-funnel content production for new wellness product line offering launches

Developed cross-functional task force of internal teams to increase consumer feedback during beta product launches, serving as the main point of contact for all affiliate relationships and subsequent performance data

Established formal global onboarding documentation and templates for new hires, creating on brand effectiveness and consistency for hiring processes campaign performance and rapid increase in brand awareness contributed to acquisition by Nature’s Way

Built and managed a highly effective consumer-centric B2C influencer and social paid and organic roadmaps across all social channels at fast-growing global company incorporating key cultural moments, increasing outreach by 78%

Campaign resulted in a positive ROI, 63% growth in leads, and exceeding monthly sales objectives and customer acquisition goals