Bojagi
Ashley Kim
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Posted Dec 4, 2023
Branding and Creative Direction for Bojagi, a one day pop-up honoring customs around Korean confectionery
Bojagi is a concept one day pop-up offering homemade Korean traditional confectionery (한과/ Hangwa) . The branding aims to feel organic and earthy, promising an experience that feels welcoming and meditative.
Branding
Photography
Pop-Up Experience
