1:1 Câu is envisioned as a unique and culturally rich coffee shop that centers on the experience of slowing down and engaging in one-on-one conversations over coffee. In a fast-paced world, the coffee shop aspires to be a place where people can slow down, connect with others, and experience the comfort that meaningful conversations bring, mirroring the warmth and comfort of a freshly brewed cup of coffee. This is perfect as coffee culture in Vietnam is deeply rooted in social interactions. Coffee shops are often a gathering place for friends and family to come together and enjoy coffee and conversation.

Development | Strategy | Branding | Socials