When I came across Jamie Rawlings’ profile known as The Limina Coach, something instantly stood out. His message was powerful: helping finance leaders design a life they’d never want to retire from. But his LinkedIn visuals didn’t reflect that power. The existing banner lacked clarity, his visuals didn’t express his brand’s calm confidence, and the featured section felt underutilized. His profile said coach, but not transformational leader.

So, I decided to reimagine it. I crafted a premium LinkedIn branding experience that visually communicates who Jamie truly is, a guide for transformation, not just in business, but in life. The butterfly, a symbol of change and freedom, became the centerpiece. The color palette brought balance and focus, while the clean typography delivered authority and calm.

A refined LinkedIn banner that introduces Jamie’s mission in one clear line and a cohesive profile image that feels personal yet professional.

Four featured section visuals that tell his story and invite trust at a glance.

A custom Zoom background, ensuring his personal brand remains consistent and premium even in virtual sessions.

The color palette blends deep navy and glowing cyan tones. A balance of stability and energy symbolizing clarity and breakthrough moments. The typeface choice combines modern precision with human warmth, mirroring Jamie’s balance between professional structure and personal transformation.

CHECK OUT MY PORTFOLIO: @carsindesign