Coats Footwear - Visualising Hidden Innovation
Santi Sarapinas
Coats is an industry leader in footwear-related products and solutions. The thread manufacturer wanted to showcase the range of knitting yarns, composites and threads they had to offer for their potential manufacturing customers.
Coats Footwear 3D Animation Stop Frame
However, their challenge is visualising their hidden innovation. How could Coats showcase innovative solutions for their manufacturing partners in the footwear world?
Coats Footwear Interactive 3D Web Tool
I've led a team of creative developers and 3D artists to create an interactive product showcase tool powered by a web browser. With no need for specialist software, it’s accessible for any viewer on any modern device.
Coats Footwear 3D Animation Clip
Coats Footwear Interactive 3D Web Tool
The interactive product viewer is built around a 3D product model of a sports shoe. Each click takes a closer look at Coats’ innovative manufacturing processes. As the shoe transforms, users are presented with deeper detail.
Coats Footwear 3D Animation Stop Frame
Once team had the 3D shoe designs, we worked with the client to produce a standalone film demonstrating the power of their footwear solutions.
3D team deconstructed the sports shoe model, then reconstructed it piece-by-piece. We took the audience on a journey by animating the knitting process, showcasing the quality and complexity of what Coats products can do.
Coats Footwear 3D Animation Clip
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Posted Feb 18, 2025
As Creative Director and 3D Designer, I led the creation of high-quality 3D product animation, then managed the development of a web-based 3D tool.
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Coats plc
