Objectverse Converter Campaign: "Heavy to Light"

For Objectverse Converter, I designed and directed a full ad campaign built around the simple idea of "Heavy to Light." At a glance, it tells the story: heavy 3D assets do not have to drag websites down. With Objectverse, they lift off.

The visual idea was to morph universally recognised heavy objects into glossy, inflated balloon forms, making the message instantly clear without further explanation. Alongside the visuals, I crafted short, bold messaging designed to resonate with creative studios, digital agencies, and designers who know how heavy 3D can limit performance and user experience.

The brand voice balances technical precision with creative freedom, highlighting that lighter 3D assets mean faster loading times, smoother websites, and greater creative possibilities. Throughout the project, I handled concept development, writing, design, rendering, and final art direction to ensure the campaign felt cohesive, memorable, and impactful.