Meow Meow - Brand Strategy, Naming & Brand Identity
Gledson Souza
Brand Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Brand Strategy, Naming & Brand Identity
Meow Meow is a cute candy shop from the meoOow world, where cats are clever bakers and create amazing sweets inspired by themselves. Yes, they are very narcissistic. MeoOow's cute sweetie is in the human world to collect affection and make both worlds happier.
The Challenge
Differentiate a pastry shop using the theme of kittens without looking like other pastry shops already existing in the city of Cacoal/Rondônia.
The Solution
We created a story and a verbal strategy to give the confectionery a voice at its points of contact.
2020
