Social Media
Alexandra Bowen
Program Manager
Social Media Manager
Community Manager
Codecademy
OutSystems
OutSystems //Global Head of Social Media
Social media activations and camaigns
- 325% social media audience growth (Twitter 767%, Facebook 400%)
- $400k value for company in 3 months from employee advocacy tool
- 120% increase of social website referrals
- Project manager, and trainer of employee advocacy tool
- Created Social Media Center of Excellence (CoE) for 1,000+ employees
- Organic and paid strategy for 12 social media accounts and two personas
- Integrated social media culture in global onboarding for 1,000+ employees
- Managed external PR agency team and internal department stakeholders
- Helped create a customer quote of the day series where we took quotes from customers from review sites and repurposed into social media posts
-Won Share of Voice (online mentions) over our competitors
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BTC Revolutions //Social Media Consultant
- Managed B2C accounts: Applebees, Carvel and Cinnabon
- Adapted to unique voice and tone of clients/brands
- Contributed to “butts in seats” - getting online interactions to translate into store visits
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Codecademy //Community Manager
Managed 500k+ member community forum
86% increase in Instagram Followers
157% increase in community forum membership
60% increase in user acquisition and sign ups
Launched most successful Facebook campaign: Streak Week
