Client Work — Pre-Launch Strategy

Role: Social Media Strategist / Content System Designer Client: Fantasy Author Market: Spanish-speaking / Mexico Project Type: Client Work / Pre-Launch Strategy Status: Strategy Complete · Production Pending

A fantasy author building a social presence around short, accessible stories for people who love imagination but may feel intimidated by traditional long-form reading. Before producing the campaign, I built the strategic foundation and content system that would guide how the brand communicates, creates, publishes, and learns from its content.

The goal was to create a recognizable author brand that could make fantasy and reading feel accessible, while giving my client a repeatable way to connect with readers beyond simply promoting his book.

I began with a guided client questionnaire designed to uncover what the brand actually needed to communicate.

From those answers, I developed the Author Codex — defining the brand’s purpose, mission, vision, values, personality, audience, emotional positioning, and visual direction.

The strategy was created in Spanish and built specifically around my client audience and goals.

Once the foundation was clear, I translated it into three custom content pillars, each with a different strategic role.

Rather than treating the pillars as generic topics, each one was designed around:

The final system combines market research and existing content patterns with formats designed specifically around my client personality, book, and audience.

The strategy then became a working system rather than a document that would be forgotten after one meeting.

Everything lives in one place and follows a clear flow:

The workspace includes the content doctrine, idea archive, raw-content storage, publishing calendar, distribution log, analytics tracking, and supporting creative resources.

The final stage was preparing the brand to actually enter production.

That included the profile direction, bio, visual language, content aesthetics, platform roles, initial publishing calendar, and the workflow my client can use as content begins rolling out.