How might we redesign the token page to be more intuitive and encourage engagement?
CryptoSlam is a data-rich platform tracking NFTs across multiple collections and networks. The platform aims to empower NFT investors to make better informed decisions.
The Opportunity
More than half of all visitors view a token page upon landing on CryptoSlam’s homepage
✏️ Design refresh was overdue
No optimizations made to Token pages since its launch in 2019
📉 Low engagement on pages
Bounce rate on Token pages were increasing Y/Y
