Background

Vulcan Strength is a primary supplier of Olympic weightlifting equipment, Equipment for CrossFit, Home Gym equipment, and Commercial Gym Fitness Equipment. Vulcan Strength Training Systems is a 100% Veteran owned company, and offers products manufactured both abroad, and here in the USA.

Challenges & Objective

Vulcan Strength was already a well known and established brand, so our main goal was to increase their sales and revenue through digital marketing campaigns.

What Makes Our Strategy Successful

Client already had a well-known brand. Great traffic campaigns with very low cost per click. Traffic campaigns target a variety of fitness-related keywords and income levels (CrossFit, kettlebell, etc). Ads are either dynamic ads that show different products or they’re video ads showing products. Conversion campaign retargets just website visitors in the last 4 months.

Ad Results

CAMPAIGN LEVEL

55,652 link clicks at $0.21 cost per click

108 purchases

5.38 ROAS

$77,941 revenue

$14,480 monthly budget

Conclusion

Leveraging their existing brand awareness and increasing their traffic through targeting income and fitness interest helped to facilitate conversions and greatly increase their revenue and return on ad spend.