BRAND DEV. / STRATEGY & DESIGN

IN SUMMARY 

Fork In The Road started as a private chef branding project. We did her logo and brand guide, a miro-brochure leave-behind for events, website, and packaging for her signature cookies. The focus was on her private chef services with the cookies as a second thought. The home page represented this, but there wasn't a big expectation or focus around growing them beyond that. 

However, once the packaging was done, she felt confident enough to approached Whole Foods and felt she had nothing to lose; her local store took them. 

Soon after, they were featured on Rachel Ray as "snack of the week". That quickly led to several more Whole Foods locations. 

With this quick build on the cookies, we quickly reworked her site to feature them as the main brand. A full commercial kitchen followed; she had little time for private chef work after that.

I always say, brands have destinies of their own once they're released into the wild. An entrepreneur's primary job is to nurture it through. This was a good example of that.