Kupa Global Website Redesign
Moyo Weke
Verified
Project Overview
Kupa Global is a London-based staffing and recruitment firm that connects exceptional problem-solvers from Africa with innovative companies across Europe. They specialize in sourcing, HR & legal services, professional development, and equipment provision to build high-performing cross-border teams. The project involved a comprehensive redesign of their website to improve user experience, effectively showcase services, and facilitate engagement with their target audience.
Challenge
The existing website faced several challenges:
Outdated design and user interface
Complex navigation structure
Lack of mobile responsiveness
Content that did not effectively communicate the company's services and value proposition
Approach and Implementation
Discovery and Research
Website Analysis: Conducted a comprehensive audit to identify usability issues, content gaps, and technical shortcomings.
Stakeholder Interviews: Engaged with key stakeholders to understand business objectives, target audience, and pain points.
User Persona Development: Created detailed profiles representing primary user groups, including job seekers, corporate clients, and partners.
User Journey Mapping: Visualized the steps each persona takes to achieve their goals on the website.
Information Architecture
Site Map Development: Structured the website's hierarchy to ensure intuitive navigation and easy access to information.
Navigation Structure: Established clear and consistent menus and submenus to guide users effectively.
Content Strategy: Crafted engaging and informative content that aligns with Kupa Global's brand voice and addresses user needs.
Wireframing and Design
Low-Fidelity Wireframes: Sketched basic layouts for each main section to establish content placement and flow.
High-Fidelity Mockups: Designed detailed representations of each section, incorporating visual and interactive elements.
Responsive Design: Ensured designs are optimized for mobile and tablet devices.
Visual Style Guide: Defined color schemes, typography, and UI elements to ensure a cohesive design.
Prototype Development and Testing
Clickable Prototype: Developed an interactive prototype to simulate user experience and functionality.
Usability Testing: Conducted tests within the organization to identify usability issues and gather initial feedback.
Refinement: Made iterative improvements to the prototype based on testing results to enhance user experience.
Tools and Technologies Used
Design and Prototyping: Figma, Miro
Project Management: Notion
User Feedback Collection: Google Forms
Impact and Outcome
The redesigned Kupa Global website now offers an improved user experience, effectively showcases the company's services, and facilitates engagement with its target audience. The enhancements have led to increased user engagement, reduced bounce rates, and a stronger digital presence that aligns with Kupa Global's mission and values.
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Posted May 22, 2024
This project involved a comprehensive redesign of their website to improve user experience, and facilitate engagement with their target audience.
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Timeline
Aug 31, 2024 - Jan 15, 2025
