Kupa Global Website Redesign

Kupa Global is a London-based staffing and recruitment firm that connects exceptional problem-solvers from Africa with innovative companies across Europe. They specialize in sourcing, HR & legal services, professional development, and equipment provision to build high-performing cross-border teams. The project involved a comprehensive redesign of their website to improve user experience, effectively showcase services, and facilitate engagement with their target audience.

The existing website faced several challenges:

Outdated design and user interface

Complex navigation structure

Lack of mobile responsiveness

Content that did not effectively communicate the company's services and value proposition

Low-Fidelity Wireframes: Sketched basic layouts for each main section to establish content placement and flow.

High-Fidelity Mockups: Designed detailed representations of each section, incorporating visual and interactive elements.

Responsive Design: Ensured designs are optimized for mobile and tablet devices.

Visual Style Guide: Defined color schemes, typography, and UI elements to ensure a cohesive design.

Clickable Prototype: Developed an interactive prototype to simulate user experience and functionality.

Usability Testing: Conducted tests within the organization to identify usability issues and gather initial feedback.

Refinement: Made iterative improvements to the prototype based on testing results to enhance user experience.

Design and Prototyping: Figma, Miro

Project Management: Notion

User Feedback Collection: Google Forms

The redesigned Kupa Global website now offers an improved user experience, effectively showcases the company's services, and facilitates engagement with its target audience. The enhancements have led to increased user engagement, reduced bounce rates, and a stronger digital presence that aligns with Kupa Global's mission and values.