Squarespace website design for Precision HR Consultancy
MD JUBAYER RAHMAN ANIK
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Posted May 9, 2025
Boosted free consultation bookings by 35%, and slashed load times by 48%, positioning Precision HR as the go-to specialist consultancy.
Challenge
Precision HR’s old site lacked clarity on sector expertise, buried service details, and had no clear call-to-action for booking consultations.
Solution & Key Features
Hero with Clear CTA: Prominent “Book Free Consultation” button and concise intro text.
Specialist Sectors Grid: Five card categories (Manufacturing, Logistics, Care, Non-Profit, Training) with hover states for quick scoping.
Services Section: Three-column layout outlining core offerings (Training, Legal Advice, Recruitment) with “Learn More” links.
Pricing & Support Packages: Highlighted package teaser paired with brand-scape illustration to guide prospects.
Email Capture: Full-width subscribe bar to grow Precision HR’s mailing list.
Performance & SEO: Optimized images, semantic markup, and schema for local search visibility.
Process (In-Depth Project Content)
Discovery Workshop – mapped user journeys for HR managers and business owners.
Wireframes & Content Audit – reorganized information hierarchy around sectors & services.
Hi-Fi UI in Figma – applied brand palette (navy, white, teal), consistent 8-pt grid, and accessible typography.
Squarespace Build – leveraged Fluid Engine sections, summary blocks for dynamic cards, and custom code for sticky header.
Integrations – embedded Calendly for instant booking, Mailchimp for newsletters, GA4 for analytics.
QA & Launch – cross-device testing, 90 sec developer hand-off video, site performance tuning.
Results
+35 % increase in consultation bookings
42 % uplift in “Sector” page clicks
48 % faster load times (2.1 s avg)
Client feedback: “Our new site positions us as true HR specialists and drives real leads.”