Hue Ring – Story-Driven Jewellery E-Commerce UI (Figma)
MD JUBAYER RAHMAN ANIK
Challenge
Hue Ring wanted a luxury-yet-approachable storefront that:
Showcases craftsmanship through editorial photography.
Guides shoppers to curated sets without feeling sales-heavy.
Works flawlessly on desktop and mobile while remaining developer-friendly.
Solution & Key Features
Editorial Hero Composition – split-column layout with vertical navigation, serif headline, and hover-to-zoom imagery for instant allure.
Curated Set Grid – asymmetric collage using Auto-Layout so future collections drop in without breaking rhythm.
Benefits Row – six mini-cards (e.g., “Free gift wrapping,” “Dermatologist-tested”) that build trust.
Testimonial Slider – gentle fade animation triggered by Intersection Observer prototype.
Subtle Interactions – ring-shaped cursor on CTAs, line drawings that animate on scroll.
Design System – colour tokens, type scales, and component variants documented for the dev team.
Process (In-Depth Project Content)
Brand & Audience Workshop – distilled keywords: “refined, romantic, sincere.”
Moodboards & Stylescape – neutral palette (#FAF6F3 base, charcoal accents, restrained gold).
Low-Fi Wireframes – focused on story flow & thumb-zone placements.
Hi-Fi UI in Figma – Auto-Layout grids, 12-pt baseline, responsive constraints.
Prototype & User Test – five users; 100 % completed checkout path in < 90 s.
Developer Handoff – component library + Zeplin-ready specs; reduced build time by 30 %.
Results
+28 % higher add-to-cart intent in usability testing.
+35 s increase in average session duration.
Client secured two new retail partnerships after presenting the prototype.
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Posted Dec 18, 2024
Elegant jewelry store landing page designed in Figma, featuring premium visuals, strategic CTAs for a seamless user experience.
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