High-Conversion Squarespace Fitness Website

Jackson needed more than a pretty page—he needed a conversion engine that:

Builds instant trust (show physique & credentials).

Keeps visitors engaged with bold visuals and easy navigation.

Drives bookings for 1-to-1 coaching.

Cinematic Hero headline over a muted action shot, framed by brand red accents

One-click “Start Now” CTA → Calendly pop-up for friction-less booking

Story-driven About Section mixing narrative copy with gym imagery and dynamic scroll animations

Services & Transformation Gallery built with Squarespace’s Gallery Blocks + Summary Blocks so Jackson can add new client wins in minutes

Custom code injections for sticky CTA button, animated progress bars, and 95+ Lighthouse performance

SEO foundations: semantic headings, JSON-LD schema, keyword-aligned meta data

Discovery Workshop – persona mapping, offer hierarchy, tone of voice

Wireframes & Style Tile – dark palette + high-contrast red to evoke strength

Hi-Fi UI in Figma – variable fonts on an 8-pt grid for perfect rhythm

Development in Squarespace Fluid Engine – reusable sections, responsive grids, custom CSS for hover states

Integrations – Calendly, Mailchimp list, Google Analytics events

QA & Launch – cross-browser tests, speed tuning, 6-min hand-over video

+42 % consultation bookings in the first 30 days

1.8 s average load (previous site = 4.9 s)

41 % lower bounce rate

This site shows how strategic storytelling, bold visuals, and Squarespace’s Fluid Engine can turn a personal brand into a revenue generator. If you’re a fitness professional—or any expert—ready to convert browsers into buyers, let’s talk.