Happy Lemonade Gifts, originally targeting women and self-care enthusiasts, needed a new brand identity to resonate with its evolving corporate clientele. The rebranding project included a modern logo redesign, a fresh color palette, updated marketing materials, and various logo variations to ensure versatility across different platforms. This strategic redesign enhanced brand recognition and appeal, aligning perfectly with their new market.

Happy Lemonade Gifts specializes in creating curated gift boxes for a variety of occasions. Initially, the brand’s identity was tailored towards women and self-care enthusiasts, characterized by an upscale feel with a color palette dominated by beige and pink. However, as the business evolved, its primary clientele shifted to corporate businesses across diverse industries. This change required a comprehensive rebranding to better align with the new market while maintaining the brand’s core essence of happiness.

The original branding did not resonate with the new corporate audience due to its distinctly feminine and upscale feel. The challenge was to develop a new brand identity that was gender-neutral and professional, yet vibrant and uplifting to reflect the brand’s core value of happiness.

To meet this challenge, a detailed rebranding process overtaken, that included:

Conducted a thorough analysis of Happy Lemonade Gifts' market position, target audience, and brand values.

Developed a strategic plan to create a gender-neutral and professional brand identity that also conveyed happiness.

Concept: Inspired by the lemon tree and the gift box, symbolizing growth and the core business.

Design: Created a modern, clean, and versatile logo that is easily recognizable and scalable across various platforms.

Variations: Developed different variations of the logo—horizontal, vertical, and logo mark—to fit various documents and placements, ensuring flexibility and consistency.

Primary Colors: Yellow and Green - Symbolizing happiness, freshness, and growth.

Secondary Colors: Beige, Pink, and Lilac - Adding warmth and sophistication

Chose modern, clean fonts that convey professionalism and readability across different media.

Introduced patterns and graphics inspired by lemon trees and gifts to add uniqueness and cohesiveness.