Website ReDesign for Marketing Agency

Client: Creative Media House

Industry: B2B Advertising Agency

Services Provided: Full marketing and advertising services

Project Duration: 3 months

Role: UI/UX Designer & Developer

The primary goal of the project was to redesign the Creative Media House website to improve its user experience, enhance the visual design, and increase overall user engagement. The website needed to effectively communicate the agency’s services and expertise while also converting visitors into potential clients.

Complex Service Offerings: The agency offers a wide range of services which needed to be clearly communicated.

User Engagement: The previous website had a high bounce rate and low user engagement.

Brand Identity: The new design needed to reflect the agency's brand identity and professionalism.

SEO Optimization: Improving the website’s search engine ranking to attract more organic traffic.

User Interviews: Conducted interviews with existing clients and potential users to understand their needs, pain points, and preferences.

Competitive Analysis: Analyzed competitor websites to identify industry trends and best practices.

Website Analytics: Reviewed the current website's analytics to understand user behavior, traffic sources, and high-exit pages.

Created low-fidelity wireframes to establish the basic layout and structure.

Developed high-fidelity prototypes using Figma to visualize the design.

Conducted usability testing sessions with real users to gather feedback on the prototypes.

Iterated on the design based on user feedback to enhance usability.

Designed a clean, modern, and professional visual aesthetic that aligns with Creative Media House’s brand.

Used a consistent color palette, typography, and imagery to create a cohesive look and feel.

Ensured the website is fully responsive, providing an optimal experience across all devices (desktops, tablets, and smartphones).

Clear Navigation: Simplified the navigation structure to make it easier for users to find information.

Service Pages: Developed dedicated service pages with detailed descriptions, case studies, and client testimonials.

Call to Actions (CTAs): Strategically placed CTAs throughout the website to encourage users to contact the agency.

Blog and Resources: Integrated a blog and resource section to provide valuable insights and improve SEO.

Contact Forms: Designed intuitive contact forms to facilitate lead generation.

Social Proof: Highlighted client logos, testimonials, and case studies to build trust and credibility.

CMS: WordPress (for blog management)

Hosting: AWS

Developed the frontend using React.js to create a dynamic and responsive user interface.

Integrated the backend with Node.js and Express.js to handle form submissions and other server-side functionalities.

Implemented the CMS using WordPress to allow easy content updates for the blog section.

Used semantic HTML and optimized meta tags to improve search engine visibility.

Implemented best practices for on-page SEO, including keyword optimization and internal linking.

Increased User Engagement: The redesigned website saw a 35% increase in average session duration and a 25% decrease in bounce rate.

Higher Conversion Rate: Lead generation improved by 40% due to enhanced CTAs and optimized contact forms.

Improved SEO Rankings: Organic traffic increased by 30% as a result of better SEO practices.

Positive User Feedback: Received favorable feedback from clients and users, praising the new design for its professionalism and ease of use.

The redesign of Creative Media House’s website successfully met the project objectives, resulting in a more engaging, visually appealing, and user-friendly platform. The improvements in user experience and SEO have contributed to the agency’s business growth and enhanced its online presence. This project demonstrates the impact of thoughtful UI/UX design and development in achieving business goals and enhancing user satisfaction.