Social media campaign for journalism

Alyssa Passeggio

Collaborated with a reporter and experts on Gone at 15 to explain an increase in anxiety and depression among adolescents on social as an extension of traditional reporting. I incorporated illustrations from the article to create Instagram Story graphics explaining anxiety, depression and how to get help aimed at the younger audience. I also coordinated a Reddit AMA with an expert, a Twitter thread with a reporter and Facebook posts.  
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Posted Mar 22, 2023

Spearheaded audience engagement around award-winning journalism, such as the Gone at 15 project.

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Social media campaign for a newsletter
Social media campaign for a newsletter