SUGAR CRAVINGS — Cookie Brand Refresh & Packaging
Ali Syed Touqeer
Joy in Every Bite
About Sugar Cravings
Sugar Cravings is a Bahrain-based cookie brand created around the simple pleasure of treating yourself and sharing something delicious. The objective was to refresh the brand into a more distinctive and memorable identity while retaining the warmth, familiarity and playful spirit people already connected with.
Our Role
Brand Strategy · Brand Refresh · Positioning · Creative Direction · Visual Identity · Packaging · Brand Experience
We refreshed Sugar Cravings from its strategic positioning through to its visual identity, packaging and creative direction. The new system builds a stronger and more recognizable brand presence while shifting the focus beyond cookies — towards cravings, little moments of joy and the emotional pleasure of treating yourself.
Creative Direction
The identity is built around the idea of joyful indulgence.
A playful visual language, expressive typography, distinctive colour combinations and bold packaging create a brand world that feels warm, energetic and instantly craveable — designed to stand out while making every interaction feel like a treat.
Treat Yourself Like Someone You Love.
Build a premium
brand people choose.
Let’s talk.
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Creative Direction & Brand Design
Syed Touqeer Ali
Strategy · Visual Identity · Packaging · Art Direction
Daydreamers Branding Agency
© 2026 Daydreamers Branding Agency
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Posted Oct 9, 2026
Sugar Cravings is a playful Bahrain-based cookie brand blending bold design, joyful indulgence and irresistible treats to make every bite memorable.
