BEBAS Brand Identity and Packaging Design Concept by Clare RobertBEBAS Brand Identity and Packaging Design Concept by Clare Robert

BEBAS Brand Identity and Packaging Design Concept

Clare Robert

Clare Robert

BEBAS Brand Identity and Packaging Design Concept
Overview: BEBAS breaks into the skincare industry with a skinimalism approach. Less is more. Serving consumers with an essentials only routine, providing barrier support and healing for skin. Their line of products aim to meet the average person's skincare needs while preventing overstimulation of the skin.
Logo Suite (From Left to Right: Primary Logo, Secondary Logo, Submark)
Logo Suite (From Left to Right: Primary Logo, Secondary Logo, Submark)
Branding Approach:
Bold, Elegant, Clean and Minimal. A simple aesthetic that focuses on a play with colors and gradients to establish a memorable identity.
Serum + Moisturizer and Spot Treatment
Serum + Moisturizer and Spot Treatment
Face & Body Wash + Body Lotion (left) Tote Bag (right)
Face & Body Wash + Body Lotion (left) Tote Bag (right)
Billboard 1
Billboard 1
Billboard 2
Billboard 2
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Posted May 16, 2026

Created BEBAS's skincare brand identity focusing on minimalism.