Recognizing the potential of online sales, I convinced the founder to shift focus towards e-commerce in 2018, resulting in a significant boost in revenue.
As the lead developer for the Springer Garden project, I led the creation of the brand’s comprehensive online presence, encompassing the website, multiple online stores, social media, offline events, newsletters, and PR/influencer programs.
Utilizing innovative strategies such as video livestreams, numbered products, and other cutting-edge sales tactics, I was able to differentiate the brand from competitors and solidify its position as a leader in the niche industry. As a result of these efforts, the brand has experienced exponential growth since 2019 and continues to expand its reach.
Includes the establishment and development of the wholesale department at SPRINGER DÉCOR, as well as the design and publication of product catalogs and trade show presentations.
Marketing Strategy
Social Media Content
In-store and Wholesale Marketing Material Production (e.g. Product Catalogues)
Website Copywriting
SEO Content Writing
Influencer Marketing
Online Store Design
Sale & Merchandize Strategy
UXUI Inspecting
Styling & Photography
Email Marketing
Customer Loyalty Program
and more…
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Posted Aug 22, 2024
The development of the brand’s comprehensive online presence—the online store, social media, and paid ads—elevated it to the top position in the industry.