Qi Shan Art Studio
Yanfei Hu
Piao Qi Shan, as the cultural heritage of China, it is challenged to bridge traditional and contemporary art forms to a global audience.
As a brand manager, I introduced viral and snackable videos to promote Qishan art from China to the world, engaging users and effectively showcasing Chinese culture. Within the first two months, I grew social media accounts to achieve 500k video views.
I also implemented experiential marketing initiatives, including hosting Qishan art workshops and popup markets, showcasing traditional Chinese attire (Hanfu) while hosting the events, and collaborating with local tea shops to create authentic cultural experiences offline.
INS: @qishanstudio
Marketing & Communication Strategy
Social Media Content
PR & Events
Influencer Marketing
Sale & Merchandise Strategy
Styling & Photography
SEO Content Writing
and more…
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Posted Aug 22, 2024
Promoting Chinese Cultural Heritage in Canada, Bridging Traditional and Contemporary Art Forms to a Global Audience.
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