Piao Qi Shan, as the cultural heritage of China, it is challenged to bridge traditional and contemporary art forms to a global audience.

As a brand manager, I introduced viral and snackable videos to promote Qishan art from China to the world, engaging users and effectively showcasing Chinese culture. Within the first two months, I grew social media accounts to achieve 500k video views.

I also implemented experiential marketing initiatives, including hosting Qishan art workshops and popup markets, showcasing traditional Chinese attire (Hanfu) while hosting the events, and collaborating with local tea shops to create authentic cultural experiences offline.

INS: @qishanstudio

Marketing & Communication Strategy

Social Media Content

PR & Events

Influencer Marketing

Sale & Merchandise Strategy

Styling & Photography

SEO Content Writing

and more…