Good Nuts: Brand Identity & Strategy by Durgesh AnandGood Nuts: Brand Identity & Strategy by Durgesh Anand

Good Nuts: Brand Identity & Strategy

Durgesh Anand

Durgesh Anand

A full brand identity project for Good Nuts, where conscious choices meet cheeky personality. Strategy, archetypes, tone of voice, and packaging, all in one cohesive system.
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Posted Apr 29, 2026

Good Nuts: repositioning a sustainable food brand from serious to unforgettable: identity, strategy, and packaging design.