gag Recording Studio — Visual Identity by Maya koussa

I designed the identity for gag, a New York recording studio concept, around the rhythm of its three-letter name. Two matching g forms frame a low-set a, giving the wordmark a beat of its own. On the project cover, the edges dissolve into fine grain, a visual echo of tape hiss.

Electric blue gives the campaign its energy. Off-white lettering carries through to the charcoal studio signage, while lime accents pick out the details of a recording session, from track numbers to the light above the booth.

SESSION 001 follows four tracks from Room Tone to Final Mix. Hip-hop portraits introduce the artists, while posters, record sleeves and cassette labels trace the session through to its release. The project closes on an open tape deck, with the gag cassette still inside.

Every take has a signature sound. https://www.behance.net/gallery/258369705/gag-Recording-Studio-Visual-Identity

gag Recording Studio — Visual Identity by Maya koussagag Recording Studio — Visual Identity by Maya koussa

I designed the identity for gag, a New York recording studio concept, around the rhythm of its three-letter name. Two matching g forms frame a low-set a, giving the wordmark a beat of its own. On the project cover, the edges dissolve into fine grain, a visual echo of tape hiss.

Electric blue gives the campaign its energy. Off-white lettering carries through to the charcoal studio signage, while lime accents pick out the details of a recording session, from track numbers to the light above the booth.

SESSION 001 follows four tracks from Room Tone to Final Mix. Hip-hop portraits introduce the artists, while posters, record sleeves and cassette labels trace the session through to its release. The project closes on an open tape deck, with the gag cassette still inside.

Every take has a signature sound. https://www.behance.net/gallery/258369705/gag-Recording-Studio-Visual-Identity