YOUFLORIA

This is a project I am currently working on with a lovely lady who is about to open her flower shop.

Anna was set on my initial final draft and then last minute she decided that she wanted to incorporate an image that advertised her selling of succulents. To select which layout and images worked for her I created several drafts until she found one that she was ecstatic with. To progress with this I always ask what they do like and want they don't like about certain designs, this helps me stay on track to finalisation.

Anna is opening the flower shop with a yoga and well being space built within, this is why she asked for her design to emit serenity but to also be a bold and grand. I found that the text worked really well at balancing out the soft watercolour images and also creating an over all spiritual look with its wonderfully obscure arrangement.