Fundraising Deck Redesign for Criter.AI

Criter.AI is a zero-hallucination AI platform that audits Australian visa applications saving migrants from the legal bills and visa bans that come from bad advice. The product is precise by design. The deck had to be too.

The brief was to redesign an existing content-ready deck into something that could hold a room at fundraising stage. That meant solving the same problem CRITER.AI solves for its users: taking something bureaucratic and making it immediately legible.

The system runs on three variables: an off-white ground that reads as credible rather than cold, deep olive for authority, and acid yellow reserved for the single most important element on each slide. The market opportunity slide becomes three nested rectangles rather than concentric circles TAM, SAM, SOM read as proportion instantly, without a legend. The pricing table highlights the recommended tier without decorating around it. The customer split carries a real passport photograph, so the problem isn’t abstract.

The toggle mark an asterisk inside a pill gives the brand a recurring visual signature that scales from cover slide to corner detail without becoming noise.

A fundraising deck for an AI legal product has one job: make the investor feel the problem before they read the solution. Bureaucracy that looks as clean as this one argues for itself.