Case Study: Creating a LinkedIn one-week content for Ikaria labs

Company: Ikaria Labs

Ikaria is a full-service content marketing agency for finance and Fintech and finance brands. They serve as the trusted content partner to attract, engage, and nurture an investor base.

Clients include Hustle Fund, 10X Capital, Zest Equity, Angel Squad, Monark Markets, Here Investments, and others.

Supervised by: Tucker McKay, Founder.

See the document here.

They wanted me to ghostwrite a one-week LinkedIn content for a Founder. The brief was detailed.

I researched the required founder persona and target audience. I found out all the details that would help my content sound exactly like the fintech founder.

I created content pillars based on the interests and personality of the person I was writing for.

I created a content bucket based on all the major content pillars.

I decided what content type would be ideal for each day: Informative, educational, entertaining, or inspiring content.

I wrote down the content big ideas after a session of brainstorming.

I developed the content ideas using the required brand tone.

I included a good hook and a CTA for each content.

I included relevant hashtags and recommended some images to include.

I read the content out loud and did my last rounds of edits to ensure easy readability.

I created the most organized and strategic content calendar ready to be scheduled for use anytime.

A typical day's content looked like this:

Tucker was pleased with my work.

In all, it was an intriguing project and could be repurposed on other social media platforms.