The project was a take-home coding challenge from
Sparkspace.ai, aimed at evaluating my ability to enhance a two-page web funnel (Home and Grade Essay) to increase conversions from visitors to email sign-ups. The original flow—Visitors → Grade Sample Essay → Signup with Email—required a mobile web rebuild with at least two strategic changes to improve user engagement and conversion rates. The client provided flexibility in choosing a tech stack, with instructions to exclude authentication (Clerk), backend APIs, and Mixpanel integration. The expected effort was 10-20 hours, culminating in a Loom video explaining the changes and their rationale, along with a report of hours spent.