Like every other profession even blogging comes with its pros and cons. Blogging itself a quiet diverse field where you not only get to pen down your interests usually in the form of articles but also get a chance to share lifestyle, preferences with your audience from your perspective. Over the years blogging has become a profession, a platform, for a lot of people in Pakistan, to share who they really are, more of how they can stand out in this fish-market. People on the internet are usually picky-readers but at the same time the exact same audience can rapidly buy what you’re offering them as a blogger, even if they’re a bunch of baseless lies! Bloggers, be it of any kind, always carry a huge responsibility of always sharing up-to-the-point content for their audience, you never know the next moment you’re being called-out on twitter or you even end up as meme. To begin with, the younger mindsets are the easiest yet the most unpredictable targets of most bloggers. Unfortunately, even blogging is tangled somewhere in between class issues and this is really where the problem starts from. According to most of our research the term “convenient blogging” doesn’t even exist nearly on any platform, and the fact that most of our Pakistani bloggers only share content that is based on designer wear or not even close to affordable for majority of us is unsettling. This is a cycle that has been going around for years now, high-end designers reach out to these luxury lifestyle bloggers and they continue doing what they do without getting questioned. This not only promotes letting your younger audience feel insecure and embarrassed but it also leads them refusing to seeing beyond the bubble that bloggers end up creating for them. It gets scarier if we have a closer look to this, how we as an audience are stuck in a loophole to the point that now most viewers are convinced that the term “convenient blogging” is false-economy. The virtual life span of such posts is non-existent as they fail to match the flawed standards these bloggers have made up in our minds. Alongside, unrealistic beauty standards are yet another baseless lie we unapologetically buy from bloggers. Social media filters can alter more than just our appearances. Who wakes up to a perfectly blow-dried hair and rosy cheeks? Ridiculous. While we may accept we are thoughtlessly looking over however such substance, our psyche is absorbing everything and before we know it, these perfectly formed bodies have now become the standard by which choose to see ourselves. Our younger generation who already is fighting social norms on a daily basis, dugs deeper into the well of self-esteem issues which later develops into long term problems, eating disorders, body dysmorphia being a few of them.